Neuromarketing: The Philosophy and Culture of Consumerism in Indonesia

Neuromarketing is a revolutionary idea, which combines several disciplines such as psychology, economics, and neuroscience. Indonesia developing country that has experienced fairly rapid economic escalation in the past decade, with potential for consumer culture well large purchasing capacity, viable market application of neuromarketing also world. This review aims to learn more about idea neuromarketing, its relation consumerism culture, opportunities Indonesian market. For relevance study, this involved field neuroscience discuss philosophical approaches from use subconscious mind, today are known have successfully utilized principles boost their sales. However, technique not without challenges. In we identified at least some problems, both related ethics, effectiveness primary products, expensive research tools. despite these consider still good be applied widely Indonesia.